Print 1, Collateral Objects

I made two collateral objects both are digital.

  1. A menu: I used patterns that we are using in the space in the restaurant. Its on a cutting board to indicate that our food is Fresh and is Cut finely. The menu is mainly lunch, It is given Qatari names to make the audience aware of where they are. Wanted to let the Qatari culture appear more in our restaurant. I used font from the book manual, that is also used in the packaging and Logo. but just made it a little thinner. Screen Shot 2018-12-05 at 10.33.50 AM
  2. The paper bag: it is very simple and plain because the packaging has a lot of pattern in it, it would look distracting if the paper bag was busy too: Bag MockUp G2O.jpg

Print 1, Packaging

1: choose a template

2: make a dieline , then create an offset path 5mm to make a bleed.

3: each step in a different layer then give each step a spot color. -I learned the difference between spot and process. the spot colors are not meant for printing.

4: Clipping path, created to with my rastor images.

5:Make a rasterized images into vectors on photoshop (its easier on id though) on illustrator covert an image into an eps with transparent background.

6:Resize images on photoshop after choosing the size and identifying the way I want to use it.

7:hide glue and fold lines before printing.

8:Make a slug and write the important notes I want to deliver to the print vendor

Print difficulties:

I had to print mine more than 8 times. I had difficulty to allign the front and back page when printing double sided. (because of the vcu printers)

to solve this problem I made the inside of the package a one color to avoid craft problems. If I had more time, I would’ve printed it in a good place but its just a mock up.

My package is scaled 90% from the actual size.

The markup is 80% from original size to be able to fit the slug into the A3 paper.


My group and I decided on the font and the design of the package together to make our packages relate to each other.

Law and Leland in class showed us examples of how the packaging of the same brand have to look similar, like a family.

It is always better to add something in the inside of a packaging to make it more visually interesting.


My first design was horrible, visually. I was using the right patterns from the book manual but it still didn’t work especially when I printed it. The colors didn’t work well together. and the logo felt out of space.

2nd draft:

This was before I met with a group. they suggested a few things that I took into consideration like removing THE.

Change the font of the ingridents.

and adding a color from the inside, preferably yellow.Screen Shot 2018-12-05 at 10.26.52 AM.png

Final outcome:

Print 1, Brand Manual

  1. Clipping Path; from watching a youtube video I learned how to make a clipping path on photoshop. – use pen tool to create a path – save path and name it – from the panel menu, make clipping path. -choose file save as tiff or eps.                             5:56 Watch later                  
  3. Resolution, It is always better to take my own pictures and use them in my work because If I don’t find an image larger than 300 dpi or even if I find one, it is always saved as 75dpi so I will have to change the size on photoshop and it will get a bit pixilated so I will not be able to make it larger. However, if the images will be used as a small scale it is okay to do that.
  4. Slug should include contact info, image file names, cmyk breakdown.
  5. NO PNG or JPEGs for print, use tiffs eps or pdf
  6. when resizing images make the DPI and PPI the same or with a few points only.


Print 1, trip two

Print vendor trip,

In this trip I learned how my files go around in the print vendor, from where I send my files to where I get the final outcome. There are way more steps than I expected.

I learned the importance of putting my contact information for the print vendor to talk to me if there are any errors.

Files always have to be CMYK for print. Die lines are important for the cutting part.

Law explained how we get foil done and how how we make a window.

A cutting board with the die lines I send are made to be inserted on the printer.

The gluing part is handmade and not using a machine

there are machines to cut big stacks of paper at the same time.

here are some of the pictures I took during the trip:

Print 1, Post card

After we were put in a group, we were assigned to make a black and white postcard.

I first made a research on different fonts on postcards to have a clear idea on what kind of type/size that is usually used in postcards. then I looked for examples of good postcards and I was trying to find examples of cafes in Qatar so that I can see how the postcard related to the place itself.

I found one of evergreens cafe, I noticed the choice of font was the same or pretty close to the one used for the logo and slogan. The colors also. I wrote notes on how they related to the brand and tried to follow the same thing with mine.

Since it was only in black and white, it made me focus on how to make it look visually interesting without using colors and so many images.

I focused on the hierarchy, positive and negative space.

we had to find an image or take one on our own, that the resolution is 300 dpi or more then convert it from RGB to CMYK.




                            3:09 Watch later                  


Print 1, The First Trip


Trip 1, Lagoona Mall.

When we were in lagoona I looked at a restaurant and a retail shop. I wrote notes on the style the brand was going for. the colors, materials, the logo, fonts they used. be able to know what the brand is trying to communicate. why green? why wood? why patterns?

Example: I was looking at sugar and spice. The atmosphere is feminine, home-like and looks like a living room in an ordinary house. It makes you feel home.

The furniture is very related to the logo. There are sofas with patterns that are also included in the packaging, the tissue paper.

The plates are colorful and the brand follows a certain color palette.

The walls are filled with pictures, patterns, clocks. things you would find in a house. It makes you feel cozy.

The interior, logo, menu and packaging relate to each other in an obvious way but not exactly.

Purple, green and yellow were the primary colors.

Stripes were their primary pattern.

Print 1, Class time process

This is the work I have done on Monday (the day class was cancelled)

I have collected all of the information that is needed for the content after discussing it with my group. I made an updated content list and added it to the book.

I played around with the logo colors and we finally chose the final logo we want to use.



Form and communication

Final Book Jacket Project. 

The Mistake by Elle Kennedy.

My verb was realize and my noun is “Mistake”. I chose to work with shadows because it I found it a very

Interesting to explore.

I also felt like the shadows gave the word “mistake” a very strong effect and it looked more deep than the other

ways I tried.

I had to play around with many different lights and flashes to create the final outcome.

After finally choosing the photos that satisfied me and worked best, I used Lightroom to edit and then moved it to photoshop

to cut the pictures and putting them together to create the final background of the cover.

I choose to work with black white and a hint of yellow because I liked how these three colors looked together and

It really helped with the effect I wanted to make.

The repetition of the word mistake also really worked to create an interesting deep effect that I wanted.

I really loved working on this project because I explored so many new ways of creating type that I didn’t think of. I also loved creating

My own type because It felt more real and interesting.

However, it was very difficult for me to put the information and the type on the book jacket. I had to change everything every time

Because of only one thing.

My main struggle was choosing the right type and size.



Form and communication. Final.

PROJECT ONE. Process :

For this project, the topic I chose was “Female Domestic Workers” because its and issue that ive always wanted to do something about. I wanted the people in the GCC with housemaids know how they feel.

My first idea was to make a short movie about the life of a maid in Qatar. I tried shooting that but I didn’t like the outcome at all, it was obvious that it was just an act and it was more humorous than emotional.

Then I came up with my second idea which was making photographs about a maid’s daily missions and how dangerous, life threatening and disgusting it could be.

When I showed my peers the pictures not everyone understood what it was, most of them said that it was confusing and the pictures were not very clear.


I feel like this project was one of the most difficult projects Ive ever had to do, probably because I chose a topic that is very hard to put into a video or pictures and make the people think about it and get emotional. I also think it was because I had high expectations of what I wanted my outcome to look like so every time I did something I was not convinced and wanted to change my idea.


So I changed my idea once more, and I decided to interview female domestic workers and let them say their “stories”.

I wanted to make a 5 minute video so there was enough time for all of the videos I shooted but since I wanted it to be a video that will be going around the internet, Basma told me that its very hard to keep someone watch something for more than a minute.

So what I did was I cut the important points I wanted people to know and put them together in a short ad with only a few type.

I didn’t want to put so much type so that the main focus will be on the maid talking.

After I have shown it to my friends and some random people they all agreed on the fact that I was able to make the video emotional.


My aim for this project was to make people like me, living in Qatar and having everything I needed to live a normal life to understand how it feels to be in our maid’s situation, leaving their family and their life back home to work but still not get all of their rights. Almost everyone in this region think that they have “bought” their maids and that they have no right to live their lives, they think that they are only supposed to do what they ask and live their life serving them.

The video talks about the 3 most sensitive subjects the female domestic workers go through when they come to work here in the GCC.


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